In an article for Boston Magazine, Lauren Landry writes about MIT startup TVision, which has developed a secure, anonymous device to track how viewers watch programming. “Television and the way we consume video content is shifting,” explains co-founder Dan Schiffman. “And the way we measure that is shifting.”
In a new study, MIT researchers have examined how credit card companies target their outreach based off consumers’ income levels, reports Jeff Guo for The Washington Post. The researchers found that, “Richer people were more likely to get cash-back, point-reward or mileage offers. Poor people were more likely to get offers that advertise a low introductory APR.”
MIT lecturer Ben Shields writes for USA Today about how Deflategate will impact business for the Patriots. “When all is said and done…the Patriots, the NFL and even Brady all stand to emerge as winners in business over the long-term,” writes Shields.
Wall Street Journal reporter Daniel Akst writes about a study by researchers at MIT and Northwestern that identified consumers who purchased new products likely to fail. If consumers with high “flop affinity” scores bought a product “that was a good sign that the item would be a bust.”