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Behavioral economics

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“If in the 1980s you asked people what would the [mobility] system look like 20 years in the future, they would say it would probably be the same,” Associate Professor Jinhua Zhao says. “Now, really nobody knows what it will it look like.”

What moves people?

Associate Professor Jinhua Zhao, who will direct the new MIT Mobility Initiative, brings behavioral science to urban transportation.

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